In addition to an eCommerce website for pre-selling tickets, which A Cappellastock had not done before, our ticket sales campaign included an aggressive newspaper advertising campaign, a month-long public relations initiative and some grassroots tactics in the months preceding the August 2006 event.

With nearly 30 years in business, Americom Technology is one of Utah's most important and most visible technology providers. When tasked with re-launching their brand with a solid strategy and revised creative, our first objective was to modernize without the discarding the recognition they've achieved as a major player in the Utah economy.

We created an ID package that replaced the dark blue and red in their logo with brighter, more energetic hues. We swapped out the serifed font and replaced it with a more modern-looking sans-serif face, better suited to express a modern, technological feel.

We also added a tag line to the logo. "The Right Choice" stemmed from clear feedback received during our brand perception study that Americom clients choose Americom for peace of mind. The bold, bright logo and the confident tagline immediately communicate Americom's leadership position in their market.

The flagship of Americom's new collateral is their 14-page corporate brochure, full of case studies that highlight their great work, including responsible roles in noteworthy projects like the Utah State Capitol renovation and Salt Lake City's emerging Creek Center.

Of course, Americom needed a website to communicate its newly articulated brand position and value proposition. From the ground up, we launched a new site that features the company's three divisions while presenting all the corporate information necessary.

We also produced customer and employee testimonial videos and weaved them into the site to provide additional insight into Americom's unrelenting culture of people and service.

Before the re-branding, Americom's presentation materials didn't match the quality of its people or its work. We designed a kit cover to house marketing collateral and bids with impact and credibility.

To accompany the kit cover, we designed and printed a series of three four-sided slicks, one for each of the company's three divisions: Business Services, Cabling Services and Utility Services.

"Americom" doesn't need to be a pervasive household name, but we do want it to be synonymous with "communication" within the business community. Though printed billboards would not have made sense in terms of ROI, part of the strategy for increasing name recognition and recall includes electronic billboard advertising on I-15 in Salt Lake City.

With a fleet of nearly 100 cars, trucks, service vehicles and heavy machinery, Americom needed to get its new look and feel out on the road. We've wrapped a variety of vehicle types to help the company remain consistent and powerful in every execution of its brand.

M2 has become a trusted partner with Americom in the development of its strategy and the ongoing execution of its marketing program. If you'd like to learn more about how the M2 approach can benefit your company, click here for a free consultation.

Through our Brand Effect™ process, we discovered that much of the business community recognizes the Americom name, but not everyone has a clear understanding of what Americom does.

We've created a print advertising campaign designed to increase Americom's profile within the business community while launching the new brand identity. Part of the campaign has included advertisements in major Utah business publications like Utah CEO and Utah Business.

With three locations, nearly 75 employees and an ongoing customer service rating of nearly 100%, Cascade Collision Repair fixes hundreds of cars every month.

After a thorough bid process, Cascade enlisted M2 Results to aggressively build its already-enviable market share in the Utah auto body repair market.

To begin the engagement, Our Brand Effect™ strategy development process helped Cascade express and demonstrate an overwhelming internal culture of service that was just waiting to be articulated.

With a clear strategy in place to firmly establish and communicate the company's brand position, we made some tweaks to the logo and then created a new set of compelling identity documents, including business cards, letterhead and envelopes.

The identity package preserved the unique black, yellow and green motif that has become Cascade's trademark among competitors, but modernized the logo and introduced some new style elements to warm up the tone and soften the harsh contrasts of the corporate colors.

In January 2009, Cascade beat out Nordstrom for the title of "Best Customer Service" in Utah Valley, as recognized by readers of Utah Valley Magazine. (We weren't surprised, since visiting a Cascade Collision shop feels more like a trip to the Lexus dealership.)

We've used the recognition as an opportunity to generate increased attention for Cascade Collision, including this full-page ad in Utah Valley Magazine.

Speaking of increased attention, one of the objectives we set for Cascade was to achieve 100% name recognition and recall within their target market within 12 months.

We developed an integrated, year-long campaign of radio and billboard advertising to cement the Cascade name and messaging within the market. And in the first week the billboards were up, Cascade received feedback that the prominent call to action had worked.

Every would-be customer needs to experience Cascade's intense culture of service, so we implemented a new program to take advantage of touch points during the estimating process.

Now, when someone comes in to Cascade for a bid, they receive the official estimate in a kit folder-brochure that reinforces the brand message points. Then, if the job isn't scheduled immediately, Cascade follows up by dropping a handwritten thank-you note in the mail to express appreciation for the chance to provide a bid.

We designed a site to bring Cascade's new brand to life on the Web. Our goal was to feature before-and-after shots by having them rotate through the home page, while also featuring all of the brand message points articulated during the Brand Effect™ process and used throughout all the marketing materials.

The site also gives quick access to testimonial videos and customer service resources, such as the building to check the progress of your repair online.

A key secondary audience for Cascade Collision is insurance companies and their agents, since volume is greatly influenced by insurance company referrals.

Through the Brand Effect™ process, we studied the self-interests and drivers of insurance agent behavior, and then developed a campaign to reach out to agents within Cascade's market. Using direct mail and through personal visits to each insurance office, Cascade is building rewarding relationships with this audience.

M2 Technology in San Antonio, Texas, is an HP Platinum Partner specializing in enterprise computing solutions for government and business. They engaged us for counsel on brand and marketing strategy, as well as for the development of corporate marketing materials.

Following Brand Effect™, we began by updating their logo, being careful to maintain specific characteristics necessary for recognizability while adding other design motifs that would enhance its power and credibility.

Our creative director ensures that every identity package we create bears a unique design element that can be carried through all communication materials.

In the case of M2 Technology, the notch in the top of the M in their logo was a top-notch candidate. Using a customized die, it was cut into everything produced for them, further positioning the company as superbly exceptional.

To immediately catch the discerning eye of very high-level prospects and customers, we developed a unique kit cover for housing marketing collateral, proposals and other communications.

Instead of opening horizontally like most kit covers, we took a messenger-bag approach with this piece. In form and function, the folder is different from anything most decision makers in M2 Technology's market segment will ever have seen.

As we began work on the corporate brochure, our objective was to tell the human story of M2 Technology, avoiding technical jargon and pictures of servers as much as possible.

We surveyed the company's employees for extreme customer service stories--situations where they went above and beyond to provide incredible customer service--and then picked the top ones.

Since M2 Technology's primary client sector is the Department of Defense, we told the stories with a military cadence, making them sound more like intelligence reports than marketing speak.

For us, it wasn't enough that the brochure did such a good job of putting a warm, human face on a technology reseller.

Instead of leaving it there, we took a production crew to San Antonio and filmed video testimonials for M2 Technology's website.

Neighbors Now is a radius marketing company that came to M2 Results for help in launching a new brand that would pioneer the use of innovative technology in their field.

Beginning with nothing but a concept of the offering they were endeavoring to create, we analyzed the market opportunity and provided information and guidance essential to the development of their business plan.

Through Brand Effect™, we developed the company's name and tag line, along with a comprehensive brand strategy and marketing plan.

With the strategy in place, we moved to the creation of the company's identity package, which plays up the metaphor of neighbor-to-neighbor referrals by using a speech balloon motif in everything from the logo to the envelope.

Using up-to-the-minute, Web 2.0-inspired design, the Neighbors Now website immediately engages visitors in the process of establishing their own radius marketing programs.

It is an action-oriented site designed to help prospective customers learn as they go in adopting radius marketing as an effective sales tool for their businesses.

Fantastic creative played a large part in the Neighbors Now brochure, designed to look like a road map to getting new business.

But the real strategy behind this piece lies in just that: Strategy. Exceptional targeting and positioning -- a direct result of our Brand Effect process, make this brochure a result-winning success.

Essilor has more customers than Microsoft. Every four seconds someone is fitted with one of their progressive prescription lenses somewhere in the world. When Essilor subsidiary, Specialty Lens Corporation needed help pulling together several marketing items for its iRx Polaroid® brand before their premiere trade show at the Javits Center in New York City, they asked M2 to pitch in.

Our background in brand strategy enabled us to hit the ground running in creating pieces that matched the iRx Polaroid brand perfectly.

With all of the resources necessary to pull together a fashion show, it's critical to pack the event with the right people. The iRx FASHIONfunction Show is aimed at educating and entertaining eyecare professionals (opticians, optometrists and ophthalmologists). M2 developed an email/direct mail invitation combination sent out to eyecare professionals throughout the country.

The result? In the course of three weeks, attendance shot up from 30 to more than 250.

For years, Specialty Lens had worked with their distributors increase the sale of their polarized prescription lens products. This yielded some growth, but not enough. In 2004, they became the first lens manufacturer to license a major brand and market directly to eyeglass patients--iRx Polaroid® was born.

They asked M2 to help them develop new point-of-purchase marketing tools that would capture the imagination of optical dispensers, and we did. Then, we took the baton and kept running--adding one of our own. They loved it.

iRx Polaroid is a premium brand of polarized prescription lenses. As a luxury item, they have limited market share. Much like BMW, they need to creatively develop relationships with end users. Enter the iRx Insider program.

In a campaign to build relationships with eyecare professionals nationwide, we leveraged limited resources and online/offline tactics, including sound brand strategy delivered through AJAX, PHP and MySQL. Left brain met right to celebrate compelling brands capable of generating sales, cementing customer loyalty and solidifying lasting business value.

SunLiving Foods is the producer of the world's first all-living, raw food salad dressing made from organic ingredients. They overlooked other agencies interested in their business and turned to M2 for help in launching the new brand.

Our strategy, rooted in the principle that SunDrenchers are sinlessly addictive, focused heavily on connecting with raw food enthusiasts at the grassroots level. Brand managers mapped out the plan for taking SunDrenchers into Whole Foods Market and Costco.

The SunLiving Foods identity package captures the energy of the company and of the raw foods movement. Raw food enthusiasts are confident, positive-thinking individuals who radiate health and well-being. Our identity pieces needed to do the same.

Just as the SunDrenchers product was kicking into mass production, SunLiving Foods was invited to participate as a sponsor in the Sundance Film Festival…with just a week's notice!

We cranked it into extra high gear to print their business cards and produce all the necessary booth signage and collateral they'd need to showcase their new product with credibility. (And it worked! They connected with several celebrities, one of whom was Dave Matthews, who ordered a full case of product to take on his next tour.)

The product was in demand before it was ready to ship and before the company's full eCommerce site was finished, so we acted quickly to prevent anyone from getting a Page Not Found error when visiting SunDrenchers.com.

The "coming soon page" was designed to tease market interest and to collect the opt-in information of future SunDrenchers enthusiasts.

Poll Sound has been a leading provider of audio services in Utah since 1924 and is one of the most highly regarded acoustic engineering firms in the country.

When they came to us for a brand strategy and a refresh of their identity, our goal was to infuse their classic look and feel with a style, tone and messaging that would better reflect their mastery of cutting-edge technology and acoustic excellence.

Poll Sound serves some of Utah's most demanding audio venues, including The Church of Jesus Christ of Latter-day Saints Conference Center in Salt Lake City and the Utah State Capital Building.

In refining the Poll Sound brand, we wanted to be sure that the company's messaging and the way in which it presents itself both resonate with big-name clients who have high standards for presentation, professionalism and service.

One of the challenges revealed by our research during the Brand Effect™ strategy development process was that few people understood the greatness of Poll Sound until they experienced the firm's incredible innovation, quality and service for themselves.

In creating a new identity package, we helped the company put its best foot forward and communicate with increased credibility by creating bold-looking, high-end identity documents with both visual and tactile appeal.

With a solid brand strategy in place that refined Poll Sound's targeting and positioning, our next objective was to improve the company's presence on the Web. We created a new site from the ground up that matched the company's new look and feel and better communicated its key messages.

Now in its sixth year, A Cappellastock is the West's premiere a cappella music festival. In February 2006, organizers of the annual event sought a new brand and a marketing partner. They came to M2 Results, and we've enjoyed a long-term relationship since.

A Cappellastock had to develop an incredibly powerful brand in order to develop the national attention it sought, so we started with a Brand Effect™ seminar.

With fans traveling from as far away as Tokyo to attend the event, A Cappellastock is well positioned as one of the world's leading a cappella music festivals.

Through the brand strategy we developed, we proposed a two-pronged marketing outreach. The first half of the plan was aimed at business leaders in historic Ogden, Utah, where the event is held each year at the Ogden Amphitheater. The second half was a more aggressive plan for selling tickets than the event had ever pursued before.

The results? A 900% increase in sponsorship revenue and a full house on the night of the show.

In addition to an eCommerce website for pre-selling tickets, which A Cappellastock had not done before, our ticket sales campaign included an aggressive newspaper advertising campaign, a month-long public relations initiative and some grassroots tactics in the months preceding the August 2006 event.

With nearly 30 years in business, Americom Technology is one of Utah's most important and most visible technology providers. When tasked with re-launching their brand with a solid strategy and revised creative, our first objective was to modernize without the discarding the recognition they've achieved as a major player in the Utah economy.